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To go window-shopping in Rome can be a very exciting and funny experience: shop windows are usually arranged in a very attractive way. Moreover, shopping in the "eternal city" is affordable for any budget: if you're looking for clothes, jewellery, books or antiques you'll always find something that suits both your taste and your pockets. But, if you are looking for a Mall, with a large group of shops built together under the same roof, you won't find one in Rome.
Leather goods of all kinds such as gloves, belts, bags and jackets, silks and knitwear are the best buys you can make in Rome. Fashion's boutiques may be slightly less expensive here than in other European countries, in USA or even in Australia. Traditional Italian handicrafts, such as pottery or hand-woven textiles, are not easy to find but really appreciated by tourists.
Old prints and antiques, on the contrary, can be easily found and collectors can rely on the prestigious reputations of some Roman antiques dealers.
Designer perfumes, such as Laura Biagiotti or Armani, may be bought at a reduced price in the so-called "profumerie" (perfumes and cosmetics stores) which can be found in every major shopping street. If you want to get an extra discount you may ask for a "prezzo scontato" or discounted price. You can also get marvellous bargains when goods are sold "on sale". Summer sales run from July to early September while winter sales run from early January to mid-February.
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Al Sogno
Even from outside you know that Al Sogno is more than your average toy shop, with elaborate window displays featuring elegant Edwardian dolls. Inside is an expensive wonderland, the mezzanine floor straining under the weight of dolls and stuffed animals. The don’t-touch atmosphere is best suited to well-behaved little darlings.
Address: Piazza Navona 53
Contact: 06 686 41 98
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